Pills + program packaging

When a pharma company does nothing to enhance patient adherence, generally speaking, the number of patients who stay on their regimen falls by 50% within six months. When the company supports a comprehensive program, it can raise adherence by five or ten percentage points for a while, but then the rates slip again.

McKesson’s Patient Relationship Solutions (PRS) group emphasizes the success of its LoyaltyScript program, which has been used at over 12,000 pharmacies. LoyaltyScript is a patient identity card that, when presented at a pharmacy, connects the prescription to any type of co-pay reduction, sample incentive, or discount that a manufacturer (or other party) might provide.

Most recently, PRS has connected two distinct services—the LoyaltyScript program and McKesson Rx Pack, a contract packaging/repackaging unit of the company. Rx Pack has a partnering relationship with a packaging design firm, BurgoPak, and will be combining the LoyaltyScript card with the BurgoPak compliance package.

Technologically, this might not be particularly challenging, but operationally it represents an innovative way to both get the card in the patient’s hands (complementing its handout at a physician’s office) and presenting an adherence-enhancing form of packaging.

Full article here