The Nudge blog is the online companion to Richard Thaler and Cass Sunstein’s “Nudge: Improving Decisions About Health, Wealth, and Happiness.”
In it you’ll find more about nudging, choice architecture, libertarian paternalism, and many other terms you won’t read about in standard economics books. The blog contains great thoughts and content such as:
What if we added the real cost of drunk-driving to people's bar tabs?
What if we imposed the real cost of non-compliance to medication to US tax-payers?
What if medications didn't have a co-pay but unfilled prescriptions caused a charge to be levied? That makes more sense from the perspective of encouraging appropriate self-care. Now, how to implement it and actually collect. That's the rub.
ReplyDeleteI wonder how many people in the video said "Thanks for the message" and then drove home anyway. There is a similar issue with medication adherence. Until something happens, we're invincible.
ReplyDeleteThe thing I like about this example is that it's a public declaration. There's something to that. Being "nudged" in public makes you stop and think about how you are perceived by your peers and therefore change your behavior.
have a look at the story in "Nudge" of Carolyn, the director of food services at a school cafeteria. It's about how small "nudges" in changing the placement of food influenced the kids to make better food choices. Just by changing the placement of food (at eye level, first or last on line) she was able to increase or decrease how much a food was consumed by as much as 25%. the lesson for us: small nudges can make big differences.
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