Friday, April 30, 2010

Online support program

A fair amount of data points to spouses (mostly women) and children being the parties that often remind the patient to take their meds and to fill their prescriptions. Sometimes, unfortunately, these reminders are perceived as annoying and irritating (even if they are motivated by concern for the patient's well-being).

The Arimidex Celebration Chain is a great example of an online community support/encouragement program. It's for breast cancer survivors, but could just as well be a concept for an adherence program that targets family members as allies in the adherence challenge.

Celebration Chain site here

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